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Watches of Switzerland


The epicentre of watchmaking and the pinnacle of luxury……

Founded in 1924, Watches of Switzerland has been retailing the world’s finest watches for 90 years. The Company began trading as a mail-order business under the name G & M Lane on Ludgate Hill, and now has 15 showrooms in leading retail destinations across the UK, including London, Manchester, Glasgow and Cardiff. Watches of Switzerland launched its renowned ‘Pre-Owned’ service in 2003 and operate boutiques in Reading and Glasgow. We have managed the Rolex boutique on Bond Street since 1978 and in July 2014 opened Europe’s largest boutique devoted to luxury watches at 155 Regent Street, London.

Airports – At London Heathrow we currently have Watches of Switzerland Showrooms in Terminals 2, 3, 4 and 5 and dedicated Rolex Boutiques in Terminals 2 and 4.

In 2018 we are also opening our first Watches of Switzerland Showroom in New York.

Our world is one of horological obsession. A place where luxury prevails and our clients’ needs are central to everything we do. Finding the luxury timepiece for our clients is what makes us tick, and thus we endeavour to make our showrooms and the service within them extraordinary. Our experts are on-hand in our showrooms for everything, from finding the luxury watch to suit, to revealing some of the latest pieces from the world’s most prestigious brands including Patek Philippe, Rolex, Breitling, Jaeger-LeCoultre, IWC, Omega, Blancpain, Chanel and many more..

We have bespoke VIP services that allow our clients to book an appointment to view selected pieces, in an environment tailored to their own personal needs. We also offer an all-encompassing suite of watch servicing and repairs to ensure that needs are fully catered for, with expert guidance throughout.

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